Design Objective:
Develop an identity package for a new sports team. This includes primary and secondary logos. Create a variety of wayfinding pieces that could be found throughout the team’s stadium.

Design Brief:
The Jacksonville Jets are a baseball team out of Jacksonville, North Carolina. Jacksonville is a military city. A red, white, and blue color palette was used to emphasize the American pride in the team. The jet was used to reference back to the aviation units that are on some of the military bases. The jet was designed to have a modern feel.

You may also like

Back to Top