This project provided the opportunity to develop a positive identity for the sponsorer of a summer camp. The tools for accomplishing this include creating a logo, a stylized flyer, a branded schedule, a microsite, an icon system, stickers, patches, and a variety of apparel pieces.
This summer camp was designed to encourage parents’ support for physical and social activity for their children and entice kids’ interest in spending the summer outdoors with others. The stylized flyer offers important information and dates. The icons, stickers, patches, tote bag, and t-shirt are all branded to camp with a prominent display of the appealing sponsors’ brand identity.